Hardwell reveals ‘Seek Bromance’ by Avicii was originally meant to be a collaboration with him—casting new light on one of EDM’s breakout tracks.

In a revealing conversation with Tomorrowland’s Adam K on One World Radio, dance music icon Hardwell shared a surprising insight: ‘Seek Bromance’ by Avicii was originally planned as a joint collaboration between him and Avicii.
Back in 2010, when Avicii released the instrumental hit “Bromance” under his alias Tim Berg, he approached Hardwell with an early collaboration offer. Hardwell explained that he never formally rejected the proposal—he was simply tied up working on his own EP, Smoke/Voyage, at the time. As a result, the collaboration never materialized.
The Untold Story Behind a Classic
Prior to Seek Bromance becoming Avicii’s first vocal chart success, he crafted Bromance as an instrumental. It topped charts in Belgium and the Netherlands and cemented his early reputation. When vocal elements were later added—sourced from Samuele Sartini’s “Love U Seek” featuring Amanda Wilson—the song evolved into Seek Bromance. Released in October 2010 via Ministry of Sound, the track hit the Top 10 across multiple international markets.
Hardwell’s revelation underscores a poignant “what could have been” in dance music history and highlights the close camaraderie he shared with Avicii during their breakthrough period.
Hardwell’s Reflection and Legacy Connection
While Hardwell continues his career with renewed focus, he paid heartfelt tribute to Avicii—calling him “the best electronic musician” he ever met. The emotional weight of Avicii’s passing even influenced Hardwell to step away from touring and prioritize health and creative integrity.
Together, Hardwell and Avicii were part of an era where melody met emotion—raw, authentic, and transformative.
Why This Revelation Matters
- It adds new depth to Avicii’s legacy. Even a song as iconic as Seek Bromance nearly emerged through collaboration.
- It connects two seminal figures in contemporary EDM—artists whose friendship shaped the sound of a generation.
- It humanizes the creative process. Behind every hit is a series of near-misses and parallel paths still full of potential.
Though their collaboration remained unrealized, the energies aligned on stage and through the music they shared.
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