On a sunny road in Ibiza, something magical is happening. A billboard featuring a camel walking through a mystical desert scene has appeared, catching the attention of passersby and music lovers alike. The campaign is from Cafe De Anatolia, known for its organic house, deep ethnic rhythms, and rich visual storytelling.
‘Horizon’ by Ton Ton: Now Playing Under the Ibiza Sky
Front and center in Ibiza’s vibrant streets is Ton Ton’s latest release, “Horizon”—a track that flows with downtempo grooves, melodic mysticism, and dreamy desert energy. Framed by a striking billboard featuring cloud-shaped typography and sunset-toned art, this campaign captures the very emotion of the music it promotes.
Ton Ton’s sound is more than music—it’s a journey.
Blending tribal percussion, warm analog synths, and cinematic textures, he creates an immersive atmosphere that feels ancient yet fresh. His tracks aren’t just heard—they’re felt. Perfect for sunset sessions, beach lounges, and open-air dance floors, his sound evokes reflection, travel, and deep connection.
Next to Keinemusik: A Statement in Sound
What makes this moment even more powerful is Cafe De Anatolia’s placement next to Keinemusik—the Berlin-based collective known for their sleek, minimal grooves. Keinemusik is a name that commands respect in Ibiza. But now, Cafe De Anatolia stands beside them, symbolizing a shift.
It’s not just visual—it’s cultural.
This is the East stepping confidently into Ibiza’s spotlight. While Keinemusik offers hypnotic house and refined rhythms, Cafe De Anatolia introduces a cinematic, nomadic sound, built on heritage, storytelling, and soul.
A New Chapter for Ethno-Electronic in Ibiza
As “Horizon” finds its way into Spotify playlists, DJ sets, and Ibiza Sonica Radio, it’s clear: Ibiza is evolving. The island is embracing a new wave—slower, deeper, more intentional. With Ton Ton leading the charge and Cafe De Anatolia shaping a unique identity, the party capital is transforming into a platform for global storytelling through sound.
From digital streams to real-world streets, the message is clear:
The horizon is shifting. And it’s being led by those who dare to sound different.
A Camel in Ibiza: The Power of Symbolic Imagery
Perhaps the most eye-catching part of the billboard? A white camel crossing through a surreal desert landscape—right in the middle of Ibiza traffic. It’s not just eye candy. It’s symbolic.
The camel represents a fusion of cultures, a nod to ancient journeys and cross-border rhythms. It perfectly mirrors Cafe De Anatolia’s mission—to blend the traditional with the futuristic, the organic with the electronic.
Whether you’re catching Ton Ton’s melodies on Ibiza Sonica, or passing that dreamy camel under the Mediterranean sun, one thing is clear:
Ibiza’s musical landscape is expanding—and Cafe De Anatolia is leading the way.
It’s not just a campaign. It’s visual branding with soul, grounded in the music that drives it.
Cafe De Anatolia takes Ibiza by storm with a bold billboard campaign featuring Ton Ton’s new track “Horizon.”
Discover how ethno-electronic beats and visual storytelling are reshaping Ibiza’s soundscape.
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