After years of rumors, teasers, and nonstop fan requests, Martin Garrix has reignited the internet’s obsession with one of EDM’s most legendary unreleased tracks. This time, however, he is taking things far beyond social media.
The Dutch superstar recently launched a bold public campaign aimed directly at Ed Sheeran, urging him to finally release their long-awaited collaboration, “Rewind Repeat It.” The attention-grabbing move included billboards placed around Sheeran’s stadium performance in Santo Domingo, instantly sending fans into a frenzy online.
For longtime dance music listeners, the moment feels surreal. “Rewind Repeat It” has become one of the most talked-about unreleased songs in electronic music history, with fans demanding its release for more than a decade.
Now, Martin Garrix appears determined to make it happen once and for all.
Martin Garrix Revives the “Rewind Repeat It” Hype
The story behind “Rewind Repeat It” stretches back to the mid-2010s, when Martin Garrix and Ed Sheeran first teased the collaboration during live performances and online previews.
At the time, both artists were rapidly ascending to global superstardom.
Garrix was dominating the EDM world with massive festival hits and chart-topping productions, while Ed Sheeran was transforming into one of the biggest pop artists on the planet. Their collaboration immediately generated enormous excitement because it blended two completely different worlds of music into a single crossover anthem.
Fans quickly embraced the track despite never receiving an official release.
Short snippets, live recordings, and grainy online uploads circulated for years across YouTube, Reddit, and fan forums. As time passed, “Rewind Repeat It” developed near-mythical status among electronic music communities.
Every time Martin Garrix announced new music, fans flooded comment sections asking the same question: “Where is Rewind Repeat It?”
Now, more than ten years later, that demand has reached a new level.
The Billboard Campaign That Shocked Fans
Instead of quietly mentioning the song during an interview, Martin Garrix chose a far more creative strategy.
Ahead of Ed Sheeran’s stadium concert in Santo Domingo, the producer placed giant billboards around the venue encouraging the singer to finally release the collaboration. The campaign quickly exploded across social media after Garrix shared clips and photos online.
The stunt instantly captured attention because it felt playful, nostalgic, and surprisingly personal at the same time.
In one of the campaign’s most talked-about moments, Martin Garrix also posted a new video alongside Ed Sheeran recreating an iconic image from roughly a decade ago. The original photo famously showed Garrix riding on Sheeran’s shoulders during their early friendship years.
The updated version triggered massive nostalgia among longtime fans who have followed the duo since the beginning.
More importantly, the campaign successfully got Ed Sheeran’s attention.
That alone has fueled speculation that the song may finally receive an official release after spending years trapped in unreleased music limbo.
Why “Rewind Repeat It” Became an EDM Legend
Very few unreleased songs maintain hype for over a decade. Yet “Rewind Repeat It” has managed to remain part of EDM culture for years without ever officially hitting streaming platforms.
Part of the reason comes down to timing.
The collaboration emerged during a golden era for crossover dance music. Artists like Martin Garrix were helping electronic music dominate global radio, while pop singers increasingly embraced festival-oriented production.
A Garrix and Sheeran collaboration felt like the perfect collision of two massive worlds.
The emotional attachment from fans also played a huge role. Because the track was teased but never released, listeners built anticipation around what could have been. Over time, the mystery itself became part of the song’s identity.
In many ways, “Rewind Repeat It” transformed from an unreleased track into a cultural moment within dance music fandom.
That level of long-term engagement is incredibly rare in modern music culture.
Martin Garrix Understands the Power of Fan Culture
One reason the billboard campaign resonates so strongly is because Martin Garrix clearly understands his audience.
Modern music marketing is no longer limited to traditional album rollouts. Today, artists build hype through memes, nostalgia, online interaction, and viral moments. Garrix’s campaign taps into all of those elements simultaneously.
It feels authentic because fans have genuinely spent years asking for this release.
Rather than ignoring the demand, Garrix has embraced it publicly and turned it into a shared experience between himself and his fanbase. The billboard stunt almost feels like a giant inside joke between the artist and millions of EDM listeners worldwide.
At the same time, it demonstrates how powerful fan-driven culture has become in the streaming era.
Songs no longer need official releases to gain legendary status. Through online communities and social sharing, unreleased tracks can sometimes become just as influential as official singles.
“Rewind Repeat It” is perhaps one of the best examples of that phenomenon in electronic music history.
Could the Song Finally Be Released in 2026?
While no official release date has been confirmed, the recent campaign strongly suggests movement behind the scenes.
The timing certainly feels intentional.
Ed Sheeran remains in the middle of a major global tour, keeping him constantly in the public spotlight. Meanwhile, Martin Garrix continues to dominate major festivals and headline events around the world.
Releasing the collaboration now would generate enormous attention across both the pop and electronic music industries.
The commercial potential is undeniable as well. Nostalgia-driven releases have become increasingly successful in recent years, especially when tied to artists with loyal fan communities. “Rewind Repeat It” already carries over a decade of built-in anticipation.
That kind of hype cannot be manufactured overnight.
Additionally, the collaboration represents more than just a song. It symbolizes an era of dance music that many fans still view with deep nostalgia. Bringing it back in 2026 would likely spark massive streaming numbers, social media engagement, and festival excitement.
For now, however, fans remain in waiting mode.
The Internet May Finally Get Its Wish
Martin Garrix’s billboard campaign has done exactly what it was supposed to do. It reignited global conversation around “Rewind Repeat It” and reminded the music world just how badly fans still want the collaboration.
More importantly, it proved that the emotional connection surrounding the track never disappeared.
Whether the song arrives next month or later this year, one thing is clear: the demand is bigger than ever. Few unreleased tracks have maintained this level of anticipation for so long, especially across multiple generations of dance music fans.
If Ed Sheeran finally says yes, “Rewind Repeat It” could instantly become one of the most talked-about electronic releases of the decade.
And after more than ten years of waiting, fans are more than ready to hit play.
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